Brand Storytelling Courses

by Sarah Panus, Kindred Speak


Get More Sanity

Quickly create a brand storytelling framework strategy plan: start-to-finish step x step instructions, with plug-n-play PowerPoint template.


Create Smarter Content Plans

Create smarter, data-informed, empathy-rich content plans & calendars; scaled across channels.



Be More Creative

How to be more creative, believe in yourself & share your ideas (even if you feel like an imposter).


Nearly 20 Years' Experience Helping Billion-Dollar Brands Drive Leading ROI


Sarah Panus has nearly 20 years’ experience helping billion-dollar brands drive leading ROI through brand storytelling. Sarah is a Minnesota mama, content strategist, podcast host of Marketing With Empathy, and owner of Kindred Speak LLC.  She’s on a mission to humanize brands; help content marketers reduce overwhelm/confusion; and raise money to fund child trafficking rescue missions.


She spends her days working 1:1 with brand clients, and is now sharing her knowledge in the online course space where she’ll teach you how to think like an Editorial Director, and build your own winning brand storytelling strategies.


Before starting her own consulting biz, Sarah spent the majority of her career leading content strategy on the corporate side, and understands the pressure in those roles. She comes from a world managing up to $10M budgets, but knows how to get scrappy too. Along the way, she figured out how to feel empowered, creative and less overwhelmed in her roles (while driving amazing results), and wants to help others feel the same.


"I had the pleasure of working with Sarah on some award-winning content for Sleep Number. Sarah was KEY in the development and success of the work we created together. Not only was she a joy to work with, but she was constantly motivated by the pursuit of brand quality. Her energy to make things happen is contagious and it helped us achieve great goals. Sarah is highly focused, positive, detail oriented, and adds value with every decision she makes. Above all, Sarah has an exceptional ability to grow brands through creative and strategic storytelling."


Stephanie G., Director, Brand Partnerships, THRIVE GLOBAL